SUPPORTO AL MARKETING DIGITALE FREELANCE

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SUPPORTO AL MARKETING DIGITALE FREELANCE

SUPPORTO AL MARKETING DIGITALE FREELANCE

SUPPORTO AL MARKETING DIGITALE FREELANCE

SUPPORTO AL MARKETING DIGITALE FREELANCE

The history of SEO is not long, it started about 23 years ago when Google launched its first search engine to the world in 1998 with a precise mission to "organize the world's information and make it universally accessible and useful".  Then they have released PageRank, an algorithm based on keywords and backlinks so the SEO industry jumped on the gold wagon and started to create backlinks from directories, blog comments and stuff keywords inside page contents to manipulate search engines. 

Since then, Google has updated the algorithm many time, PageRank doesn't exist anymore and the SEO business is more difficult and challenging than ever, requiring constant updates as the learning curve never ends.

Today, SEOs work with more than 200 ranking factors including technical SEO, site speed, crawling issues, off-page SEO, backlinks, user generated content, content creation, content semantic analysis, keywords research and website structure and design.

That's why hiring a freelance SEO consultant with a long history of successful projects and experiences is the only available choice for growing online traffic. 

Whether you are a blogger, SEO specialist or a business owner who wants to learn more about SEO, I have a comprehensive portfolio of more than 100 articles covering blogging, SEO, traffic acquisition and conversion optimisation.

Here are some of the topic I cover in my blog: 

  • SEO Featured snippets - case studies on how to get featured snippets on top of Google

  • Guest posting original studies and researches - I have interviewed more than 20 SEO professionals to uncover their experiences with guest posting

  • Google Tag Manager for SEO - what you can accomplish using GTM for SEO tasks and strategies.

  • FAQ Schema snippets - how to add FAQs directly on search results

  • SEO tools reviews - SEMRush, Audiense, Trustpilot, Hotjar and more. How can these tools help with SEO

SUPPORTO AL MARKETING DIGITALE FREELANCE

I MIEI SERVIZI

STRATEGIA SEO

RICERCA DEI CONTENUTI

CREAZIONE DI CONTENUTI

RICERCA DI PAROLE CHIAVE

RICERCA DEI CONCORRENTI SEO

There is much more to content than just keywords research and content creation. I can help you with a proper keywords strategy, how to make sure your content is optimised for the right keywords that will bring traffic, conversions and sales. 

But content doesn't end there, once published it needs to be optimised even further to ensure you get the biggest boost of rankings as you possibly can. 

That's why I help you also content boosting through semantic analysis and TF-IDF optimisation. If you want a quick overview of what that is, check my deck for the SEO Mastery Summit presentation I have given some time ago. 

SUPPORTO AL MARKETING DIGITALE FREELANCE

My approach as an SEO Consultant is comprehensive in the sense that I adopt a strategic view of your business and fit SEO straight into it, in order to increase visitors. 

But visitors are only as good as they convert and meet your business objectives. That's why my strategic vision for SEO incorporates your objectives and each project is extremely personalised and customised to your business and your industry. 

Technical SEO, including SSL certificates, HTTPS, robots.txt, sitemaps, 404 errors and crawling and indexing issues are all preventing visitors to properly visit, engage and complete tasks on your website. In turn, this can be detrimental to your organic positioning as it affects the website ability to serve a great user experience.

That's why for every new client, I advise to start with a comprehensive SEO audit. This will include more than 50 items to be checked on your website. There is no point in starting a new project for your website, if you don't understand what needs to be done. Yet, you still need to keep costs down and this is why as an SEO freelance consultant, I offer lower prices than an agency. while maintaining the same level of quality work.

SUPPORTO AL MARKETING DIGITALE FREELANCE

In the last 3 years I have become more and more involved in work outside my SEO work. I present at conferences around Europe, in the last 3 years I have been to SMXL in Milan twice, SMX London and SEO Mastery Summit, a virtual conference with more than 40 experts and 6,000 people attending. 

I also write as an individual contributor for the biggest marketing blogs in the world, including SearchEngineLand.com, Searchenginewatch.com, SmartInsights.com, CrazyEgg.com, Semrush.com and many more. I share my case studies, success stories as well as new strategies and techniques about SEO that worked for me, which means they can work for you too.

If you want to invite me to speak or write for your blog, just get in touch.

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